May 26, 2009

Follow Up on Facebook Advertising

I wanted to follow up on the post from February about my Facebook advertising. Well, I'm glad I didn't spend big bucks on it. It did work out slightly for me. I had a lot of hits on my ad - so I was pretty excited. My ad was strictly for Senior Reps, I wasn't looking to book any regular sessions since I still needed to build my senior portfolio. I spent almost all of my $100 advertising credit - I think it was about $95. I had 4 girls contact me (no guys) and 2 apply to be reps. Both girls were selected (two different schools) but only one followed through. And we just did her session 2 weeks ago. It turned out great and she doesn't even have her proof book or rep cards yet and she's already sending folks my way.

My low turnout could have been from my lack of senior images on my site. Or the fact that I was advertising to Juniors in February and March to be reps and it wasn't even close to the end of the school year. I'm glad I did it and it was free - I did get one rep and that might be all I need to get the senior side of my business off the ground.

I plan on doing some additional senior advertising on Facebook mid-summer when the kids will really be looking to get there photos done. Especially since I have built up some additional senior images since my last round of advertising. And I just created a Facebook Fan Page for my business.

If you're thinking about doing it - just be careful that you watch what you spend. I can see that it could easily snowball into some big bucks!

Have you advertised on Facebook? Let me know how it's gone for you in the comment section below!

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